Web case study
A modern Click & Collect platform for local food businesses
A modern, conversion-focused website for Bread-Up — the Click & Collect platform for independent food businesses across the Benelux.
- Client
- Bread-Up
- Service
- Web design, UX/UI design, web development
- Website
- Preview project
Project overview
Vazygo had the opportunity to work on Bread-Up, a Click & Collect platform designed for independent food businesses across the Benelux. The goal was to create a modern and easy-to-use website that clearly presents the platform, explains its benefits and encourages business owners to start a free trial.
We began by analysing the needs of bakeries, sandwich shops, cafés and other local food businesses. These businesses need a simple way to receive online orders while keeping control of their brand, customer relationships and profit margins.
Based on this research, we created a clear website structure focused on Bread-Up's main value proposition: a complete Click & Collect solution with a fixed monthly subscription and no commission on orders.
The website presents the platform's main features, including mobile ordering, secure online payments, kitchen display management, analytics, staff management and custom domains. Visitors can also explore live demonstrations and use an interactive calculator to estimate how much they could save compared with commission-based platforms.
Special attention was given to the user experience. The navigation is simple, the content is easy to understand and the design reflects Bread-Up's modern and accessible identity. The website is fully responsive and provides a smooth experience across desktop, tablet and mobile devices.
We also created clear calls to action throughout the website, allowing visitors to start a free trial, book a demonstration or discover how Bread-Up works.
The final result is a modern and conversion-focused website that explains a complex digital product in a simple way. It helps Bread-Up communicate its value, generate qualified leads and support independent food businesses in their digital transformation.
Context
Bread-Up is a Click & Collect platform for independent food businesses across the Benelux — bakeries, sandwich shops and cafés that want to take online orders without giving up their brand, their customer relationships or their margins.
Challenge
Explain a complete digital product in a simple way, and convince busy shop owners used to commission-based marketplaces that a fixed monthly subscription is the better deal. Every section had to move a first-time visitor towards a free trial.
Solution
Research with bakery and café owners first, then a website structure built around the core proposition: Click & Collect with no commission. Feature sections cover mobile ordering, secure online payments, kitchen display management, analytics, staff management and custom domains, supported by live demo shops and an interactive savings calculator.
Stack
Responsive marketing website across desktop, tablet and mobile, live demonstration storefronts, an interactive savings calculator, and trial, demo-booking and contact calls to action placed throughout the journey.
Result
A modern, conversion-focused website that presents the platform clearly, generates qualified leads and supports independent food businesses in their digital transformation.